If you’re not good at words… I can help!
So many of my clients come to me seeking
Freedom from the endless jumble of thoughts cluttering up their headspace.
Clarity about which thoughts are important and what is just noise.
Confidence that their website can make a real difference to their life as well as the lives of their clients.
The ability to work smarter not harder.
Instead, they’re feeling totally stuck as to how to make the sales happen.
Hi, I'm Katrina. I like coffee and helping you making sense of the words in your head
When I ran my own health & wellness business I spent years making mistakes, back-tracking and generally getting in a knot about web design, blogging, writing websites and client hand-outs.
All that time I remember feeling that the things I needed to do to keep customers coming in just kept me from actually seeing clients!
Slowly my free time went down, and my stress-levels went up.
When all I really wanted was my free time to go up and my stress-levels go down!
My English teacher at school would be horrified to learn I'm now a writer.
I think I spent most of my lessons gazing out of the window.
This is possibly why conversion copywriting is the work I love doing so much - it's got less to do with grammar and proper sentence formation and more to do with communicating in a way that's easy to read and understand.
Writing was never on my radar as a profession.
But (what did I tell you? Mrs Bland would be horrified, "you can't start a sentence with BUT!") all the skills I learned over the years set me up to be an awesome copywriter.
You see, I spent over 20 years working in the health industry as a Registered Dietitian, picking up qualifications in Adult Education, Aromatherapy and Massage, Copy Editing, and an MSc in Human Nutrition along the way.
What do they all have in common? Communication.
Eventually, I nerded-out so much on marketing under the gentle and ethical guidance of course, books, podcasts and videos from …
Seth Godin (marketing genius and author of Tribes and Permission Marketing (among others)
Donald Miller (creator of Building a StoryBrand) - I was a StoryBrand Certified guide from 2019-2022
Sam Horn (author of Pop and Got Your Attention)
Robert Cialdini (author of Influence)
Joanna Weibe (the original conversion copywriter)
And decided that actually, I loved helping small businesses become confident in their business message and writing website and email copy.
I totally nerded out on SEO, conversion copywriting and how to write the best, most effective copy for websites. It’s amazing what years of health psychology can bring to the marketing field!
And the transition to copywriter and word nerd began!
Eight years later, I've written copy for well over 150 websites for businesses in New Zealand, USA, Canada and Australia.
Trust the process
Simple words come from a process that is far from simple. If you’ve tried writing website copy, you’ll know how easy it is to feel overwhelmed.
Trying to sort out the jumble of words in your head, wondering what’s important and what’s not. And then entering the confusing world of SEO.
Simple words come from having the skills to research, write and edit.
Which is anything but simple.
"One day, I will find the right words, and they will be simple."
~ Jack Kerouac
Writing words that sell interview with RD2RD Marketplace
Stand out brands in a locked down community. Interview with Thirty Plus and Fabulous