SEO COPYWRITINGSearch Engine Optimisation is all about getting found by Google (or the search engine of your choice). Keywords, key phrases, keyword placement, page titles, meta descriptions, alt text. It’s another language! And one I speak like a local. So your website has the best chance of getting found on Google searches.
Are you dreaming of a professional website you can feel proud of?
A website that shows your clients quickly and clearly they're in the right place.
A website that engages with them and shows you can help solve their problems.
A website that converts them into raving fans and loyal customers.
“Katrina challenged our thinking to come up with great copy”
"Our business has evolved over the last few years and our website copy didn't reflect the changes.
By working with Katrina, we now have well-defined service offerings, the copy clearly explains where our clients are on their journey and most importantly how we can help.
We now feel that the website better reflects who we love to work with, how to work with us and who we can help. Katrina was patient, listened to feedback and challenged our thinking to come up with some great copy. "
~ Donna, Decryption Bookkeeping
“I knew Katrina would understand my and my vision.”
"Copywriting is a skill, yet not one that I possess. I could have done some courses on copywriting, however I knew it would be quicker for someone else to write for me. I also find the process of working with Katrina very therapeutic, in the sense that the questions she asks about my business and services encourages me to think deeper into my WHY and HOW for doing what I do! I just knew she would understand me and my vision having worked with Katrina on a previous website.”
Jodie Sheraton, Myrtle Oak Clinic & Elevated Dietetics
“She walked patiently alongside us to ensure our voices were heard.”
"Katrina's approachability and warmth made it easier to share our passion and our work - in some spaces it's not easy to do so especially when different cultures connect. However, she walked patiently alongside us to ensure our voices were heard, and weren't interpreted as anything different - she was authentic and that brought out the best in us. The nuts and bolts of website design and content creation can be bland however she made the process flavourful which motivated us to get involved and get it done. Thanks Katrina!"
Barney Wikitera - Trustee @Brotherhood Continues Trust
What does it take for website copy to connect and convert?
More and more people check out businesses online before connecting in person.
But it’s taking all your efforts to connect and get them to sign up.
Every. Single. Word. needs to be placed on your website and in your emails with intention and purpose
STORYTELLINGStorytelling creates a meaningful connection that helps you engage with your clients. With all those ideas buzzing around your head, how do you know which ones will make meaningful connections? I take time to explore your business and clients to uncover the stories that connect and grow your brand.
Hi, I'm Katrina
I believe marketing doesn’t need to feel like it’s sucking all your time and energy.
Your brand deserves to be heard, and your business deserves to succeed.
I can make your website work so you can spend your time and energy on helping people change their lives.
Website copy & audit services
Is it time to stop hiding your website? Let’s make it shine (and sell)!
SEO & conversion website copy written for you
You're done playing around and want Every. Single. Word on your website to connect and convert.
Seriously. You're serious about growth.
For this, you need everything that SEO Copywriting, Storytelling, and Conversion Copy can offer: deep research and laser-focused copy that supersizes your growth and brings you the most return on your investment.
Make a meteoric impact online.
SEO keyword research so you know what your clients are looking for.
SEO title tag and meta description copy so Google and your customers can find you.
Voice of Customer research so you use the words they're saying.
Competition research so you can see how to position yourself apart from the crowd.
Conversion-based website copy
A personalised wireframe visual display to help your web developer lay out the copy for the best effect so your website doesn't look like everyone else's
2 x Zoom 90-minute Zoom calls
2 x rounds of revision
Investment
Starts from NZ$1400 + GST (payment plans available)
Each project is priced individually depending on the number of pages required. We'll talk about this at your discovery call.
Website insight audit
Written your own website copy and need some feedback?
Find out how well your website is really connecting with your ideal clients. And get a personalised action plan to get more clicks.
You’ve got a website. BUT. You’re not loving it. So your whole digital marketing strategy is sitting idle, doing nothing because you don’t want people to see it!
The thing is, you’re not sure what you need to do to fix it. Can it even be fixed?
It's time for a Website Insight. It's just what you need to create a clear plan that will stop you from hiding your website.
In the Website Insight Report, you get
My eyes on your website
A full recorded walkthrough of your website with personalised advice on layout
Copy switches to help get more clicks.
SEO insights
Key call to action copy
An action plan specific to your business and goals to help you improve customer experience and ... more clicks!
A 30-minute follow-up call to go through and answer any questions.
Really useful templates and videos to help you get clear on your customers and how to translate that into what copy goes on your website.
Investment
NZ$350 + GST
“Thanks for taking our brand baby and not murdering it!”
“Thanks for taking our already strong brand tone and voice and making it "interweb" savvy! It's amazing how it felt reading our voice reflected back to us, but in a "let's convert you into a customer" way - not creepy or shouting at folk, but gently selling them on how we can help and making it sound completely like us so there's no jarring when it comes time to chat or meet in person or our member zone!
I think I said it on our call - but thanks for taking our "brand baby" and not murdering it! At all steps in the process, we knew who needed to take what action which was wonderful and highly unusual based on our experiences working with others in your industry!”
Alana & Robyn, Your Success Team
The outcome was perfect
“Katrina is very humble and professional! She worked closely with us to make sure she had the correct information and the final outcome was perfect.”
Tamz W - Huakina Development Trust
"I wasn't sure how to word things"
"Working with Katrina to fix my website copy was very easy. She gave me really good, clear instructions on how to change the structure of my pages and how to phrase the copy to show potential clients that I have empathy for their problems and I have a great solution for them. I was very happy with the process, it worked really well for me because I wanted to write my own copy. I just wasn't sure how to word things."
Ursula, IGOrganiSZer
Stand out and book more clients with copywriting that connects and converts
1. Chat with Kat
We'll talk about your project and how we can work together to achieve your goals.
2. Let's get started
You do you. I'll do the research, data-dive and write the website words that connect, engage and convert.
3. Feel cool, calm and collected
So you can get on with the business you love, knowing your website is working hard to fill your clinic, groups and online courses.