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Your 2024 guide to writing SEO blogs that drive traffic and conversions

Blogs are a powerful tool for boosting your online visibility, building trust, and attracting new customers. New to writing blogs for business - you might want to check out this blog that tells you all about how blogs work to grow your business.By writing blog posts optimised for search engines (that’s SEO—Search Engine Optimisation) as well as humans, you’re making it easier for potential customers to find you on Google. SEO helps your website show up in search results when peop...

How to get the best outputs from AI tools for your marketing content

If you’ve just started exploring AI tools like ChatGPT, Jasper, or Claude.ai to help with your marketing content, you're likely excited … but a little overwhelmed. AI can be a powerful tool to save time and boost creativity, but like any tool, it works best when you know how to use it. As a total AI-nerd, here are my top ten tips, in order of importance, that will help you get the most out of your AI-generated content....

Top 5 SEO mistakes small businesses make (and how to fix them)

Search engine optimisation (SEO) is one of the most powerful tools a small business can use to boost its online presence and attract more customers.But SEO can be tricky, and it’s easy to make mistakes that can hurt your chances of ranking high on search engines like Google.If you’re a small business owner, don’t worry! This guide will walk you through five of the most common SEO mistakes that businesses make and how to fix them, so you can improve your search rankings and drive more traff...

A practical guide to using AI to market your business

AI is changing the game for small businesses, especially when it comes to marketing. AI is making it quicker and easier for small businesses to create content, develop ideas, and even fine-tune your products and services based on what your customers actually want. Whether you're stuck on writing, looking for smarter ways to manage your social media, or need insights into your customers’ behaviour, AI can help streamline those tasks and free up more time for you to focus on the bigger...

Local SEO: A guide to reaching more customers in your area

Local SEO is the process of optimising your online presence to attract more business from relevant local searches. Think of it like this: when someone in your area searches for a service you offer, you want to be the first name that pops up on Google.Why does this matter? Because more than 46% of all Google searches have local intent. That means people in your community are looking for products and services just like yours. Without Local SEO, you could be missing out on a ton of potent...

Free SEO keyword research tools for my blog

Having certain words or phrases on your website and blog helps the Google bots find your site when someone types those words or phrases into the search bar.It makes sense doesn’t it?But still there’s a heap of mystery, magic and out-right lies that are spread about having these keywords on your website.As I talked about in my blog ‘A quick guide to SEO’, being found by your tribe using Google searches takes more than just using a few scattered words throughout your site. ...

What is Conversion Copywriting? - And Why You Should Care

So, you've got a website, but are you getting the results you want? In the digital age, simply having a website is not enough to guarantee success. Imagine having website copy that grabs your visitors' attention from the first line, keeps them engaged throughout, and ultimately leads them to make a purchase or booking. That's the power of conversion copywriting.Your website must be strategically crafted to drive conversions and turn visitors into customers. It's like your virtual sales...

Navigating Free Discovery Calls with Ease

Navigating the ever-changing business landscape means forging genuine connections with prospective clients.I've gathered a golden nugget of wisdom from chatting with numerous small business owners: securing a free discovery call with a potential client massively boosts their chances of booking a full appointment. So, it's no surprise that you'll often see "Book a free discovery call" as a standout call to action on many websites.But here's the thing—while discovery calls are a fantastic way to...

Is your website contact page really helping clients make contact?

Got a website? Sweet! Got a contact page on your website? I bet you do. Most businesses have a contact page on their website - after all, the number one goal of your service-promoting website is to get people to contact you.How much thought do you put into what’s on your website’s contact page? Probably little to none. Am I right?After all, by the time your prospective client gets to your contact page, the deal is 75% done. Isn’t it? Well. Yes, and no. You may be missing out on s...

The Power of Backlinks in SEO: A Beginner's Guide

In the world of SEO, backlinks are like gold. What is a backlink? Well, it’s just that - a backlink is a link back to your website from another site. They are a vote of confidence from one site to another, a signal to search engines that your content is valuable, trustworthy, and useful. For small business owners, understanding how to acquire good backlinks can mean the difference between obscurity and visibility. If you’re like me, you often get emails from companies tha...

5 Essential Questions to Find Your Ideal Website Designer

If you're feeling a bit lost in the maze of website design, you're in the right place. We know there are a lot of options out there, and picking the best web designer can feel like finding a needle in a haystack.I reached out to one of the web designers I love working with - Sara-Jane Austen of Designerbloom Ltd. Sara-Jane has over 20 years of experience in the professional design industry and is an experienced Rocketspark Website Designer (and winner of several Rocketspark Partner Web...

The Business Advantage: Collaborating with Web Designers and Copywriters for a High-Converting Website

You might think that hiring a designer is all you need for a website. But you need other important elements to make your website achieve your business goals. The most effective team you need on your side for a high-performing website is A website designerA website copywriterWorking with a web design and copywriting team offers many advantages that help you achieve the success you’re looking for from your website update or build. Your website team may be provided all-in-one agenc...

What is SEO Copywriting? - And Why You Should Care

SEO (Search Engine Optimization) Copywriting might sound complicated, but it's a powerful tool that can significantly impact your business's online presence. Simply put, SEO copywriting involves creating optimised website content to help search engines, like Google, find your website and present it to potential customers when they're searching for solutions....

What is a Copywriter (Really) - And Why You Should Care

The term "copywriter" often gets thrown around in the vast world of marketing and advertising. But what exactly is a copywriter, and why should you care about their role in your business?...

Boost your website results with professional copywriting

Your website has an important job to do. It’s your digital office and your shop front. It has to showcase your business, give your service details, tell customers about your products, allow your clients to contact you and be a home to your blogs and offers.  A great website is an invaluable tool for growing your business. It can Show your clients quickly and clearly that they’re in the right place.Engage with them and show you can help.Convert them into raving fans a...

How to get (good) website copy from your clients

One of the biggest hold-ups to website design and build projects is waiting for the content to be provided by clients. In fact, I know of many web designers who won’t book a project until they have all the copy ready and waiting for them in a file, ready to go. ...

How can I improve my website?

Have you ever just sat there and thought, “My website just doesn’t feel right. It doesn’t feel like me”? Many of my clients tell me this is exactly what they were thinking when they decided to reach out for help.  Here are some things to think about when trying to put your finger on why it doesn’t feel like you. And three suggestions to help improve your website. ...

Best practices for using pop ups on your website

Ah, pop-ups. Possibly the biggest love-hate split about marketing tools!!! Some people love them. Some people hate them. But the truth is, a well placed, well worded pop-up timed to perfection can convert more sales and grow your business. I'm sharing some website pop up best practices to help you win hearts and minds rather than annoy and destroy!...

Using storytelling to write product descriptions that sell

The boom in e-commerce raised the bar on what product descriptions need to deliver. There’s so much more choice available to customers buying online that we need to go further to convince them that your product is the right one for them.  Remember, you’re selling to real people.  And don’t be mistaken for thinking that this is only for your own products. If you resell products from other manufacturers or companies, reusing their product descriptions just won’t cut it these day...

Ways to write more engaging content

If your clients can't see how you can help them solve a problem, why should they waste precious seconds scrolling through your website? Why should people reach out to you for collaboration if you're not communicating value in your blogs, emails, and social posts and reels?  What you write needs to engage your audience to keep them interested in building a connection with them. ...

How to choose your website platform

One of the biggest choices facing us when we enter the online world of business is which website platform to choose.  There are so many different website platforms out there. It can get really confusing when you’re trying to choose. Sometimes it feels simplest to just head for Wordpress along with the crowds.  But it’s really important to be clear on what you want from your website, rather than just pitching for Wordpress and then getting stuck in fear and not doing anything with i...

What problem does your product or service solve?

(And why you need to tell your customers!)...

Which types of content should I focus on to market my small business?

You could spend all day, every day writing content (blogs, emails, social media content …) to promote your business. But then when would you find the time to actually DO the business you love? When you don’t have much time, knowing what content will get you the best connections is one way to work smarter not harder on marketing your small business.  So, let’s take a look at the different types of content you could be producing, and find out where you’re best spending your time....

Tips for writing blog titles

Publishing blogs on your website is a great way to share information your dream customers will find useful.  You can use blogs to overcome barriers that may stop people from connecting with youanswer frequently asked questionsshare valuable information about your services or productsshow your authority and compassion ...

Using storytelling in your business

Every business needs powerful storytelling to grow. But using storytelling in business is not necessarily what you think it is....