Your website has an important job to do.
It’s your digital office and your shop front.
It has to showcase your business, give your service details, tell customers about your products, allow your clients to contact you and be a home to your blogs and offers.
A great website is an invaluable tool for growing your business. It can
Show your clients quickly and clearly that they’re in the right place.
Engage with them and show you can help.
Convert them into raving fans and loyal customers.
How does your website do this? With words.
Writing words that sell
Being able to write words that sell is an essential skill needed to grow your business.
Especially when you’re having to get online to get in front of the people that need your products and services.
If you can’t tell people quickly and clearly how you solve their problems, it won’t matter how great your business is.
The problem for most business owners is that they’re too close to their business to be able to sell what they do. When you know your business inside out, it can be hard to see where you might be losing clients by not communicating clearly.
And that’s why copywriters exist. To write words that sell and help you grow your business and meet your business goals.
Six benefits of working with a professional copywriter for your website content
Saving you and your employees time
You make sure you present quality content to your audience.
You can eliminate spelling mistakes and grammatical errors.
Your website copy will be guaranteed to work hard with persuasive and convincing copy.
You get fresh eyes on your industry.
And can enjoy stress-free web optimisation!
What to look for in professional copywriting for websites
SEO copywriting
Search Engine Optimisation is all about getting found by Google (or the search engine of your choice).
Optimising for search engines involves keyword research, keyword placement, page title and meta description optimisation, and alt text creation. It’s another language. Too much and Google penalises you; too little and you won’t get found.
Getting it right means your website has the best chance of getting found by your clients on Google searches.
Storytelling and copywriting
Storytelling creates a meaningful connection that helps you engage with your clients.
With all those ideas buzzing around your head, it’s important to filter and know which ones will make meaningful connections.
It’s not just your story that attracts customers; it’s using the principles of storytelling to write website copy that’s more likely to connect and get better marketing results.
Conversion copywriting
Getting more bookings isn’t about luck.
It’s about knowing what your clients want and what’s getting in their way of getting it. Then taking this data to create compelling stories on your website. Changing browsers into bookings and raving fans.
Take care of your website, and it will take care of business
Unlike Facebook, where your information can be scattered across many posts, and you risk key information getting lost. You’re in control of your website and can strike up more engagement with your clients. You can design it how you like and put on it what you like. What if IG or FB go down? Or penalise you in algorithms? What are you left with? Nada! Zip. Zilch.
By investing in professionally written copy for your website, you’re helping your business achieve its goals faster with a greater return on investment.