Got a website? Sweet! Got a contact page on your website? I bet you do.
Most businesses have a contact page on their website - after all, the number one goal of your service-promoting website is to get people to contact you.
How much thought do you put into what’s on your website’s contact page? Probably little to none. Am I right?
After all, by the time your prospective client gets to your contact page, the deal is 75% done. Isn’t it? Well. Yes, and no.
You may be missing out on some tricks that may help your client-to-be make that decision finally to get in touch with you.
Rather than being the most boring page on your website, let’s look at how you can give your website a spring clean and help boost your bookings.
The purpose of your website contact page
If you’re a service-based business, the likelihood is that your website sales pages will be directing people to your contact page, where they can book a call or get in touch with you.
So, the purpose of your website contact page is to make it super simple for people to reach out to you - whether for information, support, feedback or inquiries.
What do website contact pages typically look like?
Typically, a contact page may include:
Contact Form.
Booking link to an online calendar.
Business phone number, email address or physical address.
Business Hours.
Map and Directions.
Social Media Links.
To comply with website accessibility requirements and be as user-friendly for your clients as possible, it’s important to give people more than one way of getting in touch with you.
So, don’t just have an email address, have a contact form and an email address. Make your email address and phone number “click to email” (when you click or tap on it, it opens your email browser) or “click to call” (when you click or tap on it, it opens the phone app).
What innovative approaches can you use on your contact page to increase engagement?
When your client reaches your contact page, they’re so, so close to making contact!
Here are some creative and innovative ways to make sure they really do make contact.
If your website allows dynamic content, include a personalised greeting based on their location, time of day or how they found your site (go speak with your web developer to ask about how to do this).
Include a short welcome video or audio message from the team. This adds a personal touch and can make the business feel more relatable.
Offer contact through an AI-powered chatbot that can answer basic queries, guide users through the site, or collect contact details in a conversational manner.
Think through your clients and what you can do to make it really easy for them to connect with you. Offer multiple contact options like live chat, a callback request, or a schedule-a-call feature to cater to different preferences.
Show them it’s perfectly normal for people to schedule calls with you - show some client testimonials or reviews on the contact page to build trust and credibility.
Include a short FAQ section about common practical or admin questions your clients may have - like, do you take insurance, what happens on the discovery call, or how do you take payment?
Should I have an online calendar for clients to book appointments?
The answer is generally YES!!!! Research results indicate that website with an online booking calendar (e.g. Calendly or Acuity) can increase bookings by 30-125%.
If you know that if you can get clients on a discovery call then the majority will convert to a sale, then it’s a bit of a no-brainer to have an online booking option on your website!
Sparkle up your contact page, sparkle up your business!
Your website's contact page is more than just a digital formality; it's the final, crucial step in your client's journey to engaging with your services. It's the bridge between interest and action, the point where potential transforms into reality. But is your contact page truly harnessing its full potential to captivate and convert?
If you're unsure, or if you know it could be doing more, it's time for a change.
It's time to transform your contact page from a passive information depot into a dynamic, engaging, and user-friendly platform that not only reflects the quality of your services but also actively works to boost your bookings and grow your business.
And here’s the best part: You don’t have to do it alone. Let's collaborate to create a contact page that resonates with your audience, addresses their needs, and makes reaching out to you an irresistible next step. A page that not only meets accessibility standards but exceeds them, ensuring every potential client feels valued and understood.
Book a call with me today, and together, we'll explore innovative strategies tailored specifically for your business. We'll discuss how to integrate interactive elements, personalized touches, and compelling content that aligns with your brand and speaks directly to your clients' hearts and minds.
Remember, your contact page is not just a part of your website; it's a pivotal touchpoint in your client's journey. Let's make every interaction count. Reach out now, and let's turn your contact page into a conversion powerhouse.