Can Google find my website? Well, that’s what SEO is all about. Can Google find your website, and where does it come in the incredible list that Google provides as search results.
Obviously number 1 spot on page 1 is the most coveted space. In this quick guide to SEO ,we’ll look at how you get there and whether it actually means anything once you’re there.
Writing great SEO content is one side to Google finding you, the other is having your website and blog set up right.
Okay, so first things first. Let’s clear up some stuff.
SEO = Search Engine Optimisation.
SEO refers to things you can do on your website page (including blog pages) to set up the content so that search engines can find it.
If your goal is for more people to find you through organic (not paid ads) Google (or any other search engine) searches then SEO is what you need to start working on.
Here are some any-time things to do for boosting your SEO
On page keywords
Although targeting specific keywords is getting less important for SEO, it’s still important to know what your tribe are asking, concerned about and looking for.
Instead of thinking “where about on the page should I place keywords to impress SEO”, think “If I was looking for information on xx, what would I type into Google. How would I know through reading the title if it was going to answer my question?
If you answer the question your tribe want answered then the keywords will flow naturally (which is what SEO really wants).
So when you think about keyword research, think of the language and questions your tribe would ask. And yes. Google knows about synonyms too – so use them!
Alt text
Alt text allows Google algorithms to ‘see’ images. Generally when you load up and image to your blog or website page you can set the alt text under an advanced setting button.
So if you’ve imported an image of your massage studio, write in the alt text box ‘Sonja’s therapeutic massage studio, Auckland’ … for example!
Protip: When you upload an image give it a file name that makes sense. So an image of Sonja’s massage studio should have a file name of ‘Sonja’s therapeutic massage studio, Auckland’ and an alt text similar.
H1 headers
Double check that your blog title or first title with a keyword in it has an ‘H1’ tag. This is the highest header ranking and carries more weight with SEO. Many of the websites that I look over for clients and doing competitor research haven’t got H1 tags. It’s such an easy SEO fix!
Having an H1 tag on your blog header or main title for your web page is like a fluoro sign flashing away to Google that this is the topic of the page.
Although it sounds really quite technical it’s not. Here’s how to make H1 tags happen easily …
- On Rocketspark your blog titles are H1 tagged
- On WordPress your blog titles should automatically be H1 tagged
- On Weebly you’ll have to recode it yourself using code or a plug-in
- On Wix, blog headings are automatically H1, so all good
- Squarespace should be, but you need to check your template
Don’t have more than one H1 header tag per page.
Choose your H1 tag words carefully to include key words that your tribe will be looking for AND relate to the topic of your page or blog.
Meta tag descriptions
Meta tag descriptions are that little preview text that comes up with the link on the Google search page.
Using meta tag descriptions helps get the RIGHT client reading your page. The RIGHT client means that they’ll stay longer, improving your metrics for how long readers stay on your site. Which works beautifully for SEO ratings. Woo hoo!
How do you add meta tag descriptions?
If you do your own website, then head to the page information whatever platform you’re with. Often it’s on the side bar under something that indicates that it’s for SEO settings.
Protip: Keep your meta tag description to 155-160 characters so all the message is seen. Don’t duplicate meta tag descriptions on different pages. Keep it specific to that page. If possible, tell your clients what problem you solve.
Meta key words
Many SEO experts stopped using the meta key word section on your SEO settings years ago. Meta key words fell foul of SEO eager-beavers stuffing all the key words they could find in this section. So Google doesn’t pay much attention any more.
Key words on your page, as part of the blog or page information is MUCH better than stuffing words in the back-end of the code.
If you’re going to use meta key words, use them alongside consistent keywords on your H1 tag, meta tag description and URL tag. Don’t expect it to change your Google ranking. Meta key words can also help you focus your writing and keep it on topic!
Protip: Use 10-15 max per page, repeat as few as possible on other pages. Keep it as specific as possible to that page.
If you don’t use them, that’s fine too!
URL tags
Having a page title, or URL tag that makes sense means your reader is more likely to know what they’re getting, and click through. Avoid using numbers, weird codes that make sense to you or anything like that. Use titles that are obvious.
Now, we’ve covered the anytime SEO basics, here’s what to do to boost your SEO.
1. Take advantage of Google's updates
Since 2020, Google's updates have increasingly focused on improving user experience and the relevance of search results.
Core updates, like the Page Experience Update in 2021, emphasized page load speed, mobile friendliness, and Core Web Vitals as ranking factors.
The Helpful Content Update in 2022 targeted websites with low-quality or unoriginal content, promoting content that provides real value to users.
The E-E-A-T update added "Experience" to the existing criteria of Expertise, Authoritativeness, and Trustworthiness, further emphasizing the importance of credible, user-centric content.
These updates reflect Google's ongoing commitment to delivering quality and usability in search results.
Small business owners can really benefit from these Google updates by focusing on a few key things.
First, improving the overall experience on your website—making sure it loads quickly, works well on mobile, and feels smooth for users—can give you a leg up thanks to Google’s Page Experience Update.
Next, think about your content. If it’s original, helpful, and actually answers the questions your customers are asking, you’ll have a better chance of ranking higher.
Google’s also paying more attention to businesses that show they know their stuff, so building credibility through reviews, sharing your expertise, and getting quality backlinks can really boost your E-E-A-T score (Expertise, Experience, Authoritativeness, and Trustworthiness).
These small steps can make a big difference in how you show up in search results!
2. User experience
If you’ve come across the acronym UX, that’s what ‘User Experience’ is.
UX involves knowing your tribe and paying attention to the interaction experience they have with you right from where they find your listing on a search engine to when they leave your site. In fact, it goes further than that, with paying attention to how they interact with you away from your website, on social media, retargeting campaigns and email sequences. Yup. SEO now looks at all this too.
UX is something I’ve paid attention to from the beginning of writing websites. Why? Because the more you tailor your UX to your tribe, the longer they stay on your website because you’re making it easy for them and meeting their needs. Improving your time-on-page stats and impressing Google algorithms.
What you need to do to
Look at your clients journey across all your digital presence
Make sure it’s simple, logical and valuable to your tribe
Stick to your talking points – those conversations your business wants to be known for (which is why having separate sites if you have two very different sides to your business is going to work better for your SEO) this year
Keep an eye on your site loading speed in Google Search Console. Slow speed is not going to be good for both SEO and UX. Compressing image files can be a quick way to improve site speed
3. Really focus on E-E-A-T
I mentioned this in 1. Google Algorithms, but E-E-A-T deserves a bit more explaining.
E-E-A-T is the ‘new’ version of K-T-L.
Expertise, Experience, Authoritativeness (oh, come on can’t we just say ‘Authority’?!) and Trustworthiness.
Which is the slightly more technical version of:
Know, Trust, Like (which is what our tribe takes notice of).
Google has taken E--A-T into account for years, but it’s been putting more and more importance on it.
What it means to your website (and you) is that Google is looking at
Your expertise as the creator of this digital media
Your authority, the authority conveyed by the content and authority of the website
The trustworthiness of you as the creator, the content and the website
What you need to do to
Have a consistent voice throughout your website, social media and web content
Have a voice of authority, empathy and experience to your tribe
Have content written by specialists in that field, rather than just a cheap option on Fivrr (Google experts have identified that this is ESPECIALLY important in the HEALTH niche)
Use references
Have a mini-bio at the end of your blogs
Make sure that any other external sites your website is featured on shows that you’re reputable too. Do other people recommend you as a good source of information? Where does your name or your business come up?
A mention of your business without a link is just as important (maybe more so) than a mention with a link
Work hard on getting those blog comments ON THE PAGE as well as on social media. Really great way to show E-A-T
Get your name around: Guest post, speak at conferences, apply for awards and write books!
Other SEO trends to keep an eye on
Visual search keeps growing: With tools like Google Lens and Pinterest becoming more popular, having real, high-quality images of your products, services, or recipes is more important than ever, especially if your audience includes Millennials or Gen Z. Avoid stock photos—authentic visuals resonate better. And yes, still get that Pinterest business account!
Video is huge: Video snippets in Google search are now a major player, and they’re only going to keep growing. If you don’t have a YouTube channel yet, it’s time to start one. Embed your videos in blog posts to boost engagement and SEO.
Aim for featured snippets: Optimizing for Google’s featured snippets is key. Include clear, concise summaries in your blog posts or info-heavy pages so your content is more likely to be featured at the top of search results.
Google Business Profile matters: (formerly Google My Business) This is crucial for local SEO. Make sure your profile is complete and optimized with up-to-date information, reviews, and posts to stay visible in local searches.
Backlinks still count: Keep focusing on building quality backlinks, but if you run a local business, put extra effort into earning links from local websites. This can significantly improve your local search ranking.
What next?
If you're wondering what your SEO impact is, and want some really practical actions to take to improve your SEO,et's talk. An SEO and brand audit will show you where you currently stand with SEO and show you how to maximise your Google presence..